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 Atom
Survey specializes in sourcing and surveying Internet respondents,
as well as providing clients the software to run their own market
surveys.
The Internet has become a viable method of reaching potential respondents
for survey projects, especially if they are internal staff members,
consumers, or clients. Respondents are invited to participate in
a web-based survey, making it a very efficient way of reaching a
large population in a short time frame.
Internet and PDA Modules
Our Internet Modules allows you to publish questionnaires and collect
& analyze respondent data from email and Web surveys. View your
survey results online and then download in SQL formats that can
easily integrate with your own statistical software. Our PDA Interviewer
Module gives you a portable fieldwork solution using Pocket PCs
or Palm OS devices.
Web Interviewing
Atom Survey's advanced online surveying technology enables our clients
to take full advantage of the speed and other benefits of online
research. Our web interviewing system is based on our proprietary
framework and serves as a robust and scalable platform that allows
us to provide sophisticated and cutting edge market research solutions
for our customers.
We can help you field and manage large or small web projects with
maximum efficiency without sacrificing the sophistication that professional
researchers rely on. To monitor results as they come in, simply
connect to a secure web site. In addition, the collected data can
be fed straight into your analysis tools.
Our capabilities include:
- All standard question types (single and multi-select, short
text, essay open-end, email address, numeric, horizontal rating)
- Advanced question types (allocation, ranking, query string,
etc.) as well as support for image, audio, and video objects
 Complete
multi-level "Skip To" and "Skip From" support
- Scripting language for advanced skipping logic control
- Answer choice randomization with anchors
- Question and question group randomization
- Complete piping support (answer-to-question, question-to-question)
- Multilevel quota management
- Customizable format with header-footer support and page by page
templates
- Complete control over presentation including embedded images,
background colors, and font control
Online Image Tests
Online Image Tests for the Internet, is a research technique developed
to analyze consumer response to designs of print advertisements,
point of purchase materials and billboards as well as package designs
and new concepts. It not only tests the impact of alternative designs,
but also helps the marketer to understand how the composition of
each design contributes to its overall impact.
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